B2B sales funnel

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A sales funnel is your client’s roadmap that leads them from getting to know the product to the target action: purchase, signing a contract, closing a deal.

At the same time, the journey through the sales funnel begins with several dozen, hundreds or thousands of potential buyers, but at each stage there are fewer and fewer of them left.


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There are different classifications of sales funnels depending on the business segment, but in its classical form it can be represented as four stages:

Getting to know the company and starting to build awareness.
At this stage, communication is conducted with the largest number of people who have made initial contact with your company.
Warming up the client.
The manager convinces the client of the existence of a certain problem and forms loyalty to the company in the potential client, since it can solve this problem. After a trial contact with a company representative, part of the audience is filtered out and only potential buyers remain who have or, perhaps, have formed a need for the services or goods offered after visiting your website, seeing an advertisement or advice from friends. They move on to the next stage of the sales funnel.
Bringing to the target action.
The manager talks about the cost, conditions, features o jamaica consumer email list f cooperation and other nuances. The company's task at this stage is to retain the client and show that your company, agency or organization can satisfy the need on the best terms. In the b2b segment, the difficulty at this stage is that the advantages of cooperation with your company must be conveyed not only to one person, but also to the entire group that makes decisions.