Lead Conversion Secrets: Bottom-of-the-Funnel Content

[zihadhasan010]

An important question that we often ask ourselves when starting a corporate blog is the type of content that should be generated to attract and win over clients.

Creating buyer personas , outlining relevant issues and resolutions for this audience's problems, is already a good start to planning relevant materials and topics for the blog.

In addition, it is essential to pay attention to the levels of the sales funnel , that is, the moment in which the lead is found, from discovery to the purchase decision.

From there, it's time to generate the best content to engage the norway phone data potential customer.

When it comes to the sales funnel, another very common doubt usually arises.

How to create content correctly for those at the bottom of the funnel?

Of course, materials and topics for those in the discovery stage ( top of the funnel ) or consideration period ( middle of the funnel ) are simpler, less technical, and less likely to sound like a commercial than content for those making a purchasing decision ( bottom of the funnel ).

Meanwhile, topics and media that will help potential clients choose your service do not need to be difficult, nor should they be left out of the blog you have created .

The question hammering at your thoughts is: what can be generated at the bottom of the funnel to close the sale?

We have the solution! Check out the content below to find out what's important and what the procedures are for making your content for the bottom of the funnel.