If you don’t maintain the network…
A large part of the time spent on social networks should be invested in building and maintaining the network. This includes direct personal contacts, private messages, responses to inquiries and the like. The focus is not only on the reaction when someone else approaches the person or the contact person in the company.
Such interactions cannot or can hardly be automated and therefore still cost a relatively large amount of time per action within the overall budget. A fixed proportion of the total time should therefore be planned for this type of initiative-based direct communication - including a certain degree of flexibility. Firstly, your own actions and campaigns can temporarily increase this effort. Secondly, the number of inquiries from others cannot be planned precisely in advance. However, messages from the network should definitely be answered promptly.
Content curation: valuable content for me, great benefit facebook data for the network
Content curation means sharing links and references to other people's posts in your own profiles and on your own pages. This should be a central part of every content marketing and social media strategy. This way, you can create great value, fill pinboards with high-quality knowledge and provide your community with useful information - with comparatively little time investment.
But of course you need to have your own well-organized listening, which means you have to read along and look at relevant sources. And you shouldn't share without comment, but rather consider your own classification. The posts you share must fit in with your own communication strategy. They should be included in your topic planning and editorial planning.
Therefore, curating third-party content also requires a certain amount of time. However, it is still significantly less than producing your own content.
“What should I post – and how do I find the time to do it?” This is not just a question that many corporate influencers and other people who work specifically on their personal brand ask themselves. Even in the communications departments of larger companies, there is still a lack of time and personnel budgets to adequately supply the accounts and profiles with content.
the conception, planning and production of your own content takes up the most time. There is no doubt that this content plays a major role in professional corporate communications. But it is not only people (brands) who are not involved in communication full-time who have to manage their time budgets.