Why do we need to talk about vanity metrics?

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Do you know what vanity metrics are? We are going to show you their concept and why we need to observe them in the Marketing strategy.


We have already talked many times about the importance of measuring your efforts in Digital Marketing .

Especially when it comes to social media, there are a number of numbers and indicators that can confuse even the most experienced professional.

Because of this confusion, there is a danger of pigeonholing ourselves into vanity metrics, rather than focusing on those that really matter to understanding the success of our actions.

In this article we will clearly present what these metrics mexico phone data are, why they are called this way, how to avoid falling into the illusion of following them , and of course, which ones should receive more attention.

Join me below!

What are vanity metrics?
If we were to summarise what vanity metrics are, they could be described as all information collected and accompanied by professionals, which does not really help in making any decisions.

It doesn't mean that these are metrics you should ignore , just that they are not the ones that will determine the health of your business, looking at it as a whole.

With the accelerated growth of social networks, many companies decided to invest in the management and presence of these networks.

While this is an extremely wise decision, there is no point in simply creating your company page or sponsoring ads without a clear objective.

Imagine creating a Google Adwords campaign and not knowing exactly what metrics to track. How much money could you lose?

And the problem with Facebook and other networks is that sometimes it's not as clear how much money you're losing, as it is with Adwords.