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How to Choose a CDP System: 5 Services for Marketing Automation
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How to Choose a CDP System: 5 Services for Marketing Automation
Completo Editorial
Completo Editorial
October 20, 2022
Content

Marketing automation services: pros and cons
How to choose a CDP system
We have already talked about why and how to automate georgia consumer email list marketing . Now let's talk about the services that allow you to do this.


CDP (Customer Data Platform) is a platform for collecting and managing customer data, which is collected from offline and online sources, processed and supplemented. This allows you to increase the efficiency of interaction with the client, the sales department and customer service.

In a new article, Alena Biryukova, head of the Completo heating department, talked about the criteria for choosing automation systems and looked at the pros and cons of several popular platforms.