Identifying popular and trending products

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Identifying popular and trending products
In each niche, there are two types of products that are worth taking a closer look at: always popular products and trending products, i.e. new products that are just gaining popularity.
To determine which products are in high demand, you can use several methods:

1. Search query frequency analysis services Google Trends and Yandex Wordstat.
With their help, you can determine how often users search for certain products on marketplaces through search engines.

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2. Analytics sections and personal accounts for sellers on marketplaces.

1105_3.pngExample of internal analytics for sellers with OZON


3. Paid analytics services.
The most famous marketplace analytics services:

MarketGuru and MPSTATS — for analytics of france consumer email list Wildberries and OZON marketplaces.
HunterSales — analytics of popular products on Wildberries.
We talked about the services in more detail in the article about competitor analysis.

With the help of paid services you can:
identify popular niches and best-selling products;
obtain detailed quantitative and financial statistics on your sales and the sales of your competitors;
analyze orders/rejections and geography by product;
obtain analytics on lost revenue (when demand exceeds supply);
track new products that have taken off;
track warehouse balances;
optimize product cards;
automate advertising.
These are not all the possibilities of paid services. Each seller will be able to find convenient and useful tools that will help to decide on the assortment and improve sales on marketplaces.