2. Communication between teams

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It is of no use for a department head to create a glossary, hand it out to everyone and say that all departments now speak the same language.

The day-to-day life of marketing and sales departments is extremely dynamic and the exchange of information must be constant, so that learning always takes place.

For Ventarketing to be well implemented, there must be structured and constant communication between the two teams to exchange information.

Finally, how will the marketing team know that the leads sent are macedonia phone data good or if the campaigns are working? Or on the other hand, how will the sales team be able to prepare for any specific action by the marketing team?

Create frequent meetings between teams (I suggest at least weekly) to share information, use some communication software — like Slack , for example — and always encourage members of both departments to get up from their chairs and go clarify their doubts with other coworkers.

This exchange of information will naturally lead to more efficient processes, more informed decisions, and will also reduce the number of isolated groups at the company's end-of-year party.

3. A formal employment agreement (SLA)
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So far, all the points shown for the implementation of Ventarketing are focused on improving communication between teams, which is essential for the company to achieve its objectives.

Now is the time to determine, within the customer acquisition process, what each department needs to do to make everything work efficiently .

And for that to happen, it is essential that there is an agreement between departments, known as SLA ( Service Level Agreement ).

In practice, an SLA is the set of rules that determines the actions and related documents at each point of contact between departments, preventing subjective factors from causing one team to blame the other in case objectives are not met (if you have already worked in a more traditional company, you know that this happens all the time and it is extremely stressful).

Here are some examples of SLAs that can be implemented in a Ventarketing process.