Customer Success: Understand the importance of this professional for companies

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Customer relationships are the foundation of a company's success.


That is why companies are investing more and more, not only in providing good service or having a product, but also in guaranteeing a quality experience through a good relationship with customers.

There's a lot of talk about customer happiness and satisfaction, but have you thought about what customers really want?

They don't want to be happy or feel fulfilled for being customers, lithuania phone data they want to achieve the goals they have when purchasing your product or service.

This is where Customer Success comes in . This new concept has only recently entered the market to revolutionize the way companies view their relationship with customers , focusing not only on what they want, but also on what matters most: the customer themselves.

If you are interested in learning a little more about this profession that is here to stay, take a look at our article and understand why Customer Success is an excellent choice for your career!

Oh, if you are a professional looking to learn more about Customer Success and are considering whether it is worth investing in that area, you will find the answers here.

What is Customer Success ?
Regarding the concept, we can stick with the definition of Lincoln Murphy (a reference in Customer Success since the term and the activity began to take shape in the market):

"Customer success is when your customers achieve the desired outcome through their interactions with your company"

This term was initially applied to SaaS companies to designate a professional who would not only help the client use the software correctly, but would also help them achieve good results with that solution, that is, be successful when using the acquired product.

Customer Success is all about customer success (as the name suggests) and this goes far beyond a customer who pays on time or knows how to use a tool.

That is, customer success becomes the responsibility of everyone within a company , from the very moment the interaction begins, regardless of the level, customer success is the main challenge.

This change in the concept of after-sales has transformed the market and since then companies have reinvented the way they treat customers, once they have become part of their portfolio.