The vertical ephemeral

[zihadhasan010]

The issue of recording with a vertical or horizontal cell phone may seem like a minor issue, but it has already destroyed several browsing experiences due to its difficulty in adapting to other types of screen. At the beginning, we viewed more and filmed less, but little by little, with the appearance of “ephemeral” content, the famous Stories, we began to film more and, in this way, view much more.

As the number of everyday filmmakers has increased, vertical filming has obviously also increased, it is easier to film with a cell phone in that position. To capture a moment of your day that, for example, you want to share on a network, you have to be agile, which is why this format is becoming popular. This is where the problem arose: content filmed vertically in a horizontal playback logic; result: loss of quality.

Vertical Video Ads
If we consider that YouTube has more than 1.9 billion users who watch kenya phone data more than 1 billion hours of video per month, we can understand the impact of this detail, since this configuration problem opens up a market opportunity.

And this is precisely what this update is looking for, that companies also get into this trend when producing their advertisements. The first step was the adaptation to overcome the main barrier: configuring the vertical mobile on the horizontal desktop .

Get up and walk
By July 2018, the vertical mobile world was already synchronized with the horizontal desktop world. In September, the next step was taken, which is what generates the competitive advantage: inviting companies to move from horizontal to vertical.