In January 2018, Corporate Knights, a financial information company focused on combining business and socioeconomic benefits, released the ranking of the 100 most sustainable companies in the world .
The study to compile this ranking took into account financial statements and sustainability reports, analyzing factors such as:
energy consumption;
carbon emissions;
waste production and clean air;
innovation costs;
suppliers with whom companies work.
And for the ninth consecutive time, Natura has appeared among the jordan phone data 100 most sustainable companies . What's more, the brand has moved up five positions compared to 2017 and now occupies 14th position in the ranking.
We see, therefore, that Natura takes the sustainable issue to a new level, which would be business sustainability, when it refers to the entire operation of the company: from the conception of the product to the services, through production with certified materials, waste reduction and, finally, disposal by the consumer.
Learn about some of Natura's actions that led the Brazilian company to achieve this recognition:
Use of biodegradable and easily recyclable packaging to avoid the consumption of plastic and slow-decomposing materials. In addition to the use of spare parts , since 1983;
Since December 2006, it has not tested its products on animals ;
Changing the formulation of products , replacing raw materials of animal and mineral origin, derived from petroleum, with vegetable raw materials;
Reduction of greenhouse gas emissions;
Adoption of what is called the Environmental Table , which is published on its products and contains information on the environmental impact of each of the items.
And of course, there is an action to publicise this strategy, but note that the video already shows a genuinely greater concern for sustainability. And it also suggests the technological innovations possible by abandoning animal testing.
The 14th most sustainable company in the world is Brazilian
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