Blogs, bloggers and brands

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Blogs have also begun to have another association: the world of female bloggers.

Ultimately, there was an explosion of women, mostly, who began to use the channel as a personal branding portal, where they discussed various topics such as makeup, health, beauty and other issues generally connected to a lifestyle .

By the way, many of them didn't even need to have a blog: a YouTube channel or an Instagram page was enough for them to fit into the category.


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The interesting thing about this story is that brands have perceived the ivory coast phone data power and influence that these bloggers exerted on their target audience , and so they became the new heroines of advertising.
It is strange for us to accompany a blogger who receives a lot of "pampering" or who has become a company's advertising girl.

Corporate blogs as a brand strategy
This may have been the first step for many companies to consider having their own blogs. But don't think that everything started then.

Content Marketing is a much older strategy than that - it began in 1895, when John Deere launched a magazine for its customers, and in 1900 with the Michelim guide.

Although some companies on the Internet still preferred outbound strategies .

But while everyone was trying to simply sell their products online, with a wave of endless ads and pop-ups , users went online to consume quality content and not just to buy.

And so the number of adblockers has increased , surpassing the 500 million download mark in 2016.

But in reality corporate blogs emerged at the same time as the first blogs.

The pioneer was Microsoft, which created Channel 9 in 2004, and then other big brands noticed the power that this tool contained.

P&G, for example, launched " BeingGirl.com " in 2008, a blog aimed at its teenage persona , which has been considered 4 times more efficient than traditional media according to research by Foster.

Today, according to Content Trends , the largest Content Marketing research in Brazil, 73% of companies have already adopted Content Marketing.

And, although many companies fail to understand the need to create a corporate blog, it is impossible to deny the results that they generate for brands, and even for people.