Google Keyword Planner: What it is and 5 ways to get the most out of it in SEO

[tmonower957]

SEO
The first thing we want to point out is that we have not mistaken the tool in the title. This post is about Google Keyword Planner and how to take advantage of it in SEO positioning . This warning is necessary because this tool is actually specific to SEM campaigns, and although SEO & SEM complement each other, it is not common to use the tools of one for the other.

Keyword Planner
SEM tool Google Keyword Planner becomes SEO's favourite
Google Keyword Planner is a free tool that is part of Google Ads. That is, to use it, if you do not have a SEM campaign, you will have to start by creating a Google Ads account, regardless of whether you later configure it or get it up and running. In reality, the purpose of this tool is none other than to help detect keywords related to the services nepal consumer email list or products that are sold on a certain website and are going to be promoted through Google ads. But, beyond Ads campaigns, it is essential for SEO and combined SEO&SEM strategies precisely because of its good ability to find keywords.

Getting started with keyword research with Google Keyword Planner
First, you need to access the tool. You can find it in Google Ads , under Explore account > Overview > Tools and settings > Keyword Planner. Once inside, you will see two main formulas for finding keywords. With Discover new keywords, you can see keywords related to the services or products on your website. But you can also upload a list of keywords that you have already selected to see the data and possible future performance. Keep in mind that you must select the country - or city - and language of your audience well so that the data is appropriate to your objectives.