The social CEO leaves - and takes his own visibility in social media with him. Does this harm the company? Can the values that have been built up be secured anyway? What does this actually do to the personal brand in question? What can we learn from it? And: is this even primarily a social media issue? A contribution on a current occasion.
Table of contents
Considerable values, considerable resources – considerable losses?
The essentials are not decided in social media
All a question of tone and style?
Why Social Media Is Not Optional
What does this mean for the successor?
Never target a single person!
One of the best-known German social CEOs is leaving the bank data company: VW CEO Herbert Diess, who regularly tops the LinkedIn rankings, as in this analysis by Palmer Hargreaves, is leaving his position. The news caused a considerable stir in the media world, and of course not only there, and of course everyone first looked at his own statements in the business network. But let's look at the matter from the perspective of corporate influencer strategy: What impact does this have on the company? What role do social networks play in this? And: What can companies and personal brands learn from this?
Considerable values, considerable resources – considerable losses?
A well-maintained social media account that has been built up over a long period of time represents considerable value. If it is the presence of an employee brand ambassador or even a social CEO or another prominent personality from the company, this value does not only benefit the personal brand. Visible corporate influencers, whose public profiles are also considerable assets for the employer.