What are the objectives of the Marketing Information System?

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The main objective of SIM is to improve the planning of brand initiatives, significantly increasing their quality. In this way, the company will be able to achieve greater competitiveness and better results.

This objective is achieved by providing the necessary data to those responsible for making marketing decisions for the company, whether in the distribution of budget resources or in the actions to prioritize so that the number of business opportunities increases.

What resources are needed to carry them out?
When defining what a Marketing Information System is, we mentioned greece phone data that in order to execute it, it was necessary for people, machines and methods to work together . We will discuss each of them here.

People
Despite what many people think, people are a fundamental part of the implementation of this system. They are the ones who will determine which data is necessary for decision making based on their request.

A manager, for example, may request a series of statistics for a particular election. However, it is up to the marketing team to analyze whether the requested data is what is necessary to be successful in this matter.

Often a manager may ask for too much information that will not really contribute much to the decision-making process. This, instead of helping, can hinder the most appropriate decision-making process.

The opposite can also happen, the manager may only ask for some numbers, while other unsolicited metrics may be useful.

It is up to the team in charge to determine the relevant, quality and sufficient information to reach the best conclusions.

Machines
Technology plays a very important role in processing this information.

In many cases, the amount of data processed is so immense that it would not be possible for humans to process it in such a short time. This is when the help of machines is essential for quick and efficient collection, classification and analysis.

Methods
When we talk about methods we refer to the processes that must be followed to carry out the SIM.

These actions are extremely important to perform all the functions that must be executed.