Businessman tracking the success of ad campaigns
Every successful business keeps a close eye on what’s working and what’s not—it’s how they thrive in a competitive market. They refine and combine effective strategies, removing the ones that fail to reach an audience and helping these businesses maximize every dollar spent. Here are examples of different metrics to help track successful marketing and advertising:
Marketing
Net promoter score
Customer lifetime value
Market share
Customer retention
Quarterly and annual sales revenue
Advertising
ROAS (Return on Ad Spend)
CTR (Click-through rates)
Conversion rates
Reach and impressions
Engagement
4. Result Generation
People checking results of their campaign
How long does it take for each approach to deliver results? It’ physical therapist email list s another aspect that makes each one different. Since advertising is a marketing branch, it makes sense that it often produces quicker results and immediate returns. On the other hand, marketing efforts are more about laying the groundwork for long-term growth, focusing on building the brand’s future.
How they work together (because they absolutely should)
Marketing and advertising aren’t enemies. After all, one doesn’t work well without the other. For example, if a marketing strategy centers around sustainability (like using locally sourced ingredients and compostable packaging), advertising is how the business can amplify that message.
Marketing gives advertising its purpose, while advertising gives marketing its reach. But here’s a hard truth: advertising without marketing is like yelling into a crowded room without knowing who you’re talking to. The shouts might get some attention, but will it be from the right people? And will they care enough to stick around?
Final thoughts
Marketing and advertising are two sides of the same coin. Marketing is the groundwork—the vision, strategy, and connection to an audience. Advertising is the spotlight—how businesses share that vision with the world.
The secret? Use both wisely. Start with a strong marketing foundation, then let advertising amplify the efforts. With the right balance, owners will run a business and build a brand people care about.
So, the next time you plan a campaign, ask yourself: What story am I trying to tell, and who needs to hear it? The answer will guide everything else.