Saving search data by gender and age by month is useful for trend analysis and visualization

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This allows you to develop customized marketing strategies for each segment.

If you save a large number of keywords that include gender and age information by month, you can visualize them as shown in the link below. To implement this visualization, you need to save information by month.


Case studies of gender and age-specific data usage
1. Specific demographic analysis

By collecting search data for specific age groups and genders and saving lebanon mobile database them by month, you can develop detailed target marketing strategies.

Example: Analysis of monthly search volume trends for men in their 30s
2. Find out the overall demographic ratio

You can find out the search volume by gender/age ratio for all data over a cumulative period (e.g. 12 months of data) to determine the share of the overall market that a specific target group occupies.
[Brand Search Marketing] Core (1) – Why You Should Manage Marketing Performance with Search Data
In Korea, marketing based on search data has not developed much due to the special nature of the search market centered on Naver, but overseas, where Google dominates the search market, research and consideration of search data have matured considerably. In Korea, too, Google's search share continues to increase , and Naver's search algorithm has begun to borrow some of Google's methods, so there is a need to think more seriously about how to use search data for marketing.