Is your sales stronger than your marketing?

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"When you have an agency's experts manage your brand, you can be confident that your marketing strategy will be executed in a way that attracts attention, excites and engages your customers. An agency will focus on aligning your brand's creativity and content with your strategy from the start, across all marketing platforms and channels," assures Nikkola.

Many companies employ a large sales department while their marketing team consists of only one or two people. However, only balanced sales and marketing teams working together can build the company and generate growth over the long term. Hiring the right people and acquiring marketing skills in digital, branding and PR can be costly, so bringing in an agency often makes more financial sense.

Is your focus on creating content and texts?
Marketing today is all about content . High-quality sri lanka whatsapp data content that generates clicks, leads and attention is much more than just producing text. A good marketing content writer knows exactly how to formulate a message so that it is perceived. He also knows the media that are relevant to use in order to trigger action among users.

"It's impossible to simply teach someone to become a solid, well-trained marketing content writer. This skill requires constant nurturing and constant exposure to responsive marketing," says Nikkola.

Do you need a campaign that goes beyond borders?
It is not always possible to have an in-house team with the skills needed to develop and execute international campaigns.

“An agency that is part of an international network can provide you with the right expertise, skills and local insights to get your campaign up and running quickly and effectively,” says Nikkola.

In summary, if you can afford to hire a variety of people with different skills - and can keep them all sufficiently busy - an in-house marketing team is the best choice. If you only have a sub-area to manage, a single in-house employee will be sufficient. However, if you want to develop a complete, conceptually comprehensive marketing strategy, an agency with the relevant expertise will most likely make the most sense for you.