Categories and tags, if used correctly, can help you rank higher in the search engine. On the other hand, if you overuse them or use them incorrectly, they can negatively affect you by duplicating content, which will be a disaster for you in terms of SEO.
Categories are necessary when your blog posts less than 1 per day on average. By creating them, you help create a better user experience and make the page more functional by organizing the content by sections or common features. You also help search engines detect what is being talked about on your blog and show it to you when users search for the information, products or services you offer.
Instead, labels should be used for pages that contain a large number of articles or products and that, due to their length, require the addition of a notable characteristic that relates them within the same page.
As with categories, these actions should be used to improve the user singapore consumer email list experience on the page and get search engines to rank you well.
Most common problems with SEO tags
Pages with small blogs do not need to incorporate tags to categorize them since this action negatively affects SEO.
Most common mistakes when defining labels:
Not defining the title correctly
Google will use this SEO tag to know what type of content your page is offering.
Create a list of headings without hierarchy
Pay special attention to having the headings ordered, a jump between them adds the reproduction of headings predetermined by the CMS (Content Management System) template.
Not creating a good Meta description
Write a text for the meta description that briefly answers the user's search intention, provides originality, added value and attracts attention. These are the keys to making the user decide to click on your link.
Meta Robots Tag Errors
The Meta Robots tag tells Google's search engines to crawl and/or index a URL or not to do either of these actions.
Indexing a page will help Google value and position you in prominent positions, giving visibility to your website for potential clients.
Errors in the hreflag tag on multilingual websites
For websites that operate in different countries with different languages, special attention should be paid to the country code, incorrect language code, and the use of underscore instead of hyphen .
Creating and correctly defining categories and tags within a web page is not a simple task, nor should it be overlooked. To do a good job in this area, you must have an SEO specialist to analyze what terms users are using to search for that content and ensure that the search engine algorithms position you among the top spots.
At StartGo Connection, a Digital Marketing company, we have a team specialized in the search and definition of the KW's that your blog needs to appear in the top positions.
How to decide when to use or remove them
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