Marketplace vs ecommerce

[tmonower957]

Online shopping has become a habit for consumers. In this sense, all companies have or want to have an online store to offer their products or services.

There are two ways to carry out this sale, either through a marketplace or an e-commerce site. To understand the differences between both forms of online sales, you must first know what these two online business models consist of:

An e-commerce is a virtual store that allows a company or brand to sell its own products or services. For example, Nike.

While the marketplace is an online platform for purchasing products or services from different brands and companies, such as Amazon or Aliexpress.

It is important to mention that more than 45% of companies russia consumer email list that sell online have a presence in the main marketplaces.

So, which is the best option, a marketplace or an e-commerce?

Platform where the website is hosted. One of the differences between e-commerce and marketplace is that the former has its own domain for its website.
While the marketplace displays products from various companies and the domain is general, therefore, it is not associated with your product or service.

Customization. With an e-commerce site, the manager can change the design of the online store to his or her liking; this option does not exist in the marketplace.
Display. A determining factor when choosing between a marketplace or an e-commerce site is the frequency with which these pages appear in Google searches.
In the case of a marketplace, its visibility is higher than that of an e-commerce site. This is because marketplaces invest capital in promotion and offer a wider range of products.

While an e-commerce needs more time for its brand to get a position on Google, since it has to work on SEO or SEM.

Competition. For someone who doesn't know what to buy, a marketplace is more useful because it offers a range of alternatives. However, in an e-commerce site this problem does not exist because the user only browses one website.
Investment . With an e-commerce you have to start from scratch, therefore you have to buy a domain, hosting or position the brand. While a marketplace already has a consolidated platform.