How often to post on Instagram

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One of the most common doubts about Instagram is the frequency of its publications.

In fact, the quantity of your posts can help you keep your followers engaged and attract new ones. However, the ideal frequency will vary depending on the type of account you have and the engagement of your audience.

The truth is that the more you post, the greater the reach you will achieve, but the individual reach rate is different from the average share rate per post. The number of followers directly influences this:

Profiles with less than 1,000 followers should post 14 times per week for the highest reach and engagement rate.

From 1,000 to 250,000 followers, you can post 14 to 20 times a week to achieve reach and once a week for greater engagement.

Profiles with more than 250,000 followers are best off posting panama consumer email list once a week for a higher reach and engagement rate.

What time is best to post photos on Instagram?
The ideal time to post photos on Instagram largely depends on your audience and their geographic location.

If your followers are in a different time zone than you, you should consider that factor when choosing your posting time.

Taking the above into account, we can say that the best hours are between 9 and 12 in the morning and between 18 and 21 in the afternoon.

We already explained why.

Between 9 and 12 o'clock people usually eat breakfast and plan their day. So it is the perfect time to capture a large part of the audience.

While from 6 to 9 pm, most people are returning after their work day or will already be at home, but more free, which allows them to check their mobile phone and its notifications.

Keep in mind that this may vary depending on your audience and the type of content you post.

We recommend experimenting with different posting times and days to see what works best for you and your audience.