Workplace, Facebook in the office?

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Workplace , or “Facebook at work” as it was known during its trial period, is one of the latest innovations and challenges that Mark Zuckerberg has set himself: to achieve the impossible: getting companies to ask their employees to use Facebook!

Yes, it sounds surreal, especially considering that since its inception this social network has been one of the main rcs data uae to companies, which have implemented all kinds of measures to prevent employees from spending time entertaining themselves with their friends' photos and comments.

Of course, Workplace is not exactly the same as traditional Facebook. This new network aims to make us better connected with our coworkers, seeking to strengthen communication within the team and transform this kind of “leisure” into something more productive (or, in other words, make work more entertaining).

Connecting everyone in the company (without divisions of hierarchy or sector) and turning ideas into action is part of the proposal brought by the new application. Workplace is also an ad-free workspace and independent of personal Facebook accounts. Through discussion groups, sharing news and project progress or making use of voice and video calls, this initiative aims to improve the way work is done in all organizations.

“It’s an app, but I think of it more as a way of running a company,” says Mark Zuckerberg on the Workplace presentation page . The Facebook founder thus seems to be making a strong commitment to entering the business sector, from which the traditional network was barred from the start.

Making Workplace as addictive as Facebook, increasing the number of followers and deepening user engagement is the huge challenge that this new professional social network faces. The success or failure of the initiative remains to be seen.