For commercial structures, big data is useful in three main ways:
Launching the most promising startups.
Analysis and segmentation of the target audience.
Lead generation.
Big Data enables MasterCard to combat fraudulent activity, saving over $3 billion a year.
Giants such as Netflix, Procter & Gamble, The Boeing Company, Coca-Cola, using Big Data technology, study and forecast demand for products.
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Who works with Big Data technology
Let's list the main specializations ghana email list that are related to Big Data technology, as well as the skills that employees who choose this job must have.
Data Scientist
An engineer whose main responsibilities are: collecting and analyzing data; designing mathematical models, testing and training them; generating reports containing a development forecast. For example, a specialist, using statistical data on transactions made at an ATM, predicts the growth of demand for cash. This forecast allows optimizing the schedule for the delivery of banknotes.
A person who chooses to master this profession must have an analytical mind and be proficient in the basics of programming.
Data Analyst
He has the same set of tools at his disposal, but the analyst is engaged in interpreting the objective relevant results of information processing.
Who works with Big Data
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Other professionals also encounter Big Data in their main work:
interface designers create graphical shells for applications based on the study of user behavior;
NLP engineers use big data to design chatbots and automate help systems;
marketers actively involved in promoting a product to the consumer market;
engineers and programmers of industrial enterprises who optimize technological processes.
Data engineer
The specialist's responsibilities include technical support for projects; he organizes the collection and processing of primary data. Data engineers can participate in software development, designing algorithms for automating routine tasks. A professional must have a high level of Python and SQL, and be able to work with Framework.
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