These factors enable individualized marketing to succeed

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Inbound marketing goes beyond the classic target group. Here, the model of an ideal client is referred to as a persona.

Learn more: What is a buyer persona?

Personas are models based on real-world insights, surveys, behavioral patterns, known motivations and goals of customers.

What's more: unlike a target group, a buyer persona has a gambling data austria concrete face. And in conjunction with your ICP - an ideal customer or ideal customer profile - this creates a growing understanding of real customers.

Personas therefore make addressing individuals more tangible. However, personas require a solid basis of facts. This is why a persona will never be finished or complete. People change - so their description must change too.

But personas go beyond the cliché framework, not least because they are not limited to individual parameters but strive for comprehensiveness. Therefore, a triad of the following is recommended:

ICP,
a buying center that maintains individual contact
and is based on solidly researched buyer personas

Learn more:
Attract suitable B2B companies with ICP, Buying Center & Personas

One danger remains:

88 percent of male and 76 percent of female marketers already believe that they would avoid gender stereotypes in their own advertising. A survey of consumers showed the opposite. Marketers and advertisers believe that they do not reproduce outdated clichés, but in their everyday work they do exactly that.