There are also a few downsides to artificial intelligence that you should be aware of before integrating the technology into your marketing activities.
1. The quality of the generated content requires further adjustments
While these tools can create personalized content, their quality sometimes falls short of that of human authors. So make sure to adjust the generated content before publishing it and sharing it on social media, for example.
2. Do not underestimate the issues of data protection
If you want to use artificial intelligence in marketing, you need portugal phone number data a lot of customer data. But this can raise data protection concerns - not just for your customers. Check whether you are complying with data protection regulations and keeping your customers' data safe. Otherwise, you should take appropriate precautions.
3. The problem with non-quantifiable KPIs
While AI-driven tools can analyze data and make certain predictions, they cannot interpret non-quantifiable KPIs, such as brand awareness or customer loyalty.
4. Dependence on technology
Even the most modern technology is not completely free from failures or malfunctions. Anyone who uses AI tools must also expect such problems. Make sure you have backup systems. This way you will be able to react to technical problems in a timely manner.