SEO (search engine optimization) is crucial for hotel, cottage and travel agency websites to appear at the top of search results.
Here we explain what you have to take into account
Why is SEO important in tourism?
Well-executed SEO attracts organic traffic without the need for constant investment, making it especially useful for companies with limited resources.
In addition, users who actively search for accommodation services iceland consumer email list have a high purchase intent, which increases the probability of conversion. It also improves competitiveness against other businesses that do not invest as much in advertising.
SEO actions for hotels, rural houses and travel agencies
Keyword Research
Identifying the right keywords is essential.
Use tools like Google Keyword Planner to find general and specific terms related to your business. Ahrefs and SEMrush will help you analyze the competition and understand which keywords are most effective.