At this stage, the organization has certain conclusions regarding the new product and the success of demand generation activities. The marketing department is assigned the following functions:
customer journey monitoring and management;
determining the actual value of the customer;
application of multichannel analytics tools;
conducting A/B testing;
revision of promotion channels in favor of those that give the best results.
There is a generalization of information colombia email list about the advantages and disadvantages of the product itself and the level of service in general:
Is the client satisfied with everything?
What do customers mainly highlight or criticize after using the product?
What ratings are given to the product?
Does the product help customers solve problems?
Next, the marketing strategy and customer journey map are adjusted, and the order of actions is determined to create a positive attitude in the buyer. First, you need to devote time to onboarding so that consumers get used to the product and the set goals are achieved. The audience's first impression can be found out by organizing surveys, encouraging customers to share their opinions about the purchase and honestly admit what they lack.
Effective Demand Generation Strategies
Above we looked at how demand is generated. Now we will provide specific strategies that will help you implement this in practice.
Give real value
Whatever your advertising campaign, always offer the best of what you have. In fact, this strategy is quite appropriate, and regularly offering special gifts can bring great benefits.
In this case, buyers begin to feel attached to your brand, and their desire to visit your site again increases. Also, when users encounter a truly tempting offer, they reveal the required information about themselves much faster, which will allow you to assess their prospects. From this stage, demand formation begins.
Use special placements
By placing advertisements in special places, companies have a targeted impact on the audience, since the advertisement is shown only to those categories of viewers who are most likely to respond to it.