How to create an audience for remarketing?

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Take a look at one of my earlier posts about a Custom Audience that spent the most time on your site. This is a good way to gather users who are interested in your content and are potentially ready to convert. The text contains detailed instructions on how to create a group.

I’ll give you some other ideas for useful audiences for remarketing in a moment. Before we get to that, a caveat. Don’t stop at creating one audience .

Segment your customers based on their characteristics and conversion propensity. Are they more or less interested in your content and offer? Have they only seen one ad, visited your website, or have they been your customers several times and still come back? Each such group of recipients is different. Try to prepare a dedicated advertising message for each. It will take some effort, but the results will be great!

Five ideas to get you started with social media remarketing
And now some inspiration on what to base your first remarketing campaign on on Facebook. uk rcs data These tips will of course also work great when creating subsequent remarketing campaigns on Facebook.

Fans
Target your fans with a remarketing campaign. Does this seem like trivial advice to you? Maybe.

Remember, however, that marketers are facing declining organic reach on Facebook . It is increasingly difficult to reach your fans with content. Believe me, there may be some among them who have not seen a single post of yours for months. It is worth reminding them. Especially since they already like your page, know the brand and in their case the chance for a valuable reaction or even conversion is much higher than in the case of the average user.