They target specific market niches

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The relationship with the community, in addition to being close and authentic, is personal.

Even in some cases, with smaller communities, followers know them personally and, precisely this relationship makes the rate of social participation per follower higher.

Micro-influencers and nano-influencers can reply to every comment and direct message, creating a close and engaging experience for their followers.

2.- They are easy to recruit and work with
The higher the level of influence, the harder it is to reach them.

Macro influencers, with millions of followers on social media, usually have many requests from different brands and, therefore, tend to be selective about the brand they want to work with.

However, the same does not happen with those of lesser fame, as you can see in the following post in the comment left by a mark on Lucia Losada's profile.

Microinfluencers - Easy to recruit

Some micro-influencers don't even consider themselves influencers.

There is usually more flexibility for negotiation and collaboration between both parties, making for a closer and friendlier working relationship.

Many of them proactively approach the brands they like to propose collaboration agreements to sponsor their products/services.

Brands can also engage them by promoting their partner program through their social profiles and points of sale.

3.-
One of the advantages, which we have discussed earlier, is the ability of micro-influencers to target specific niche groups.

The smaller the niche you specialize in, the more engaged your audience tends to be.

The belief that "the more followers the better" is wrong in this case, since the more they have, the more dispersed their audience is.

4.- They feel enthusiasm for the brand
Sometimes you don't have to look far to find one who is a fan of your brand because you're likely to find them in your community and even sharing your content.

Look for the people who interact the most with your brand, because it is always better to work with email database canada people who know it and who have already tried your products/services.

Smarketing - Brand fans

If they really enjoy using your products/services and already have a bond of trust with your brand, building the collaborative relationship will be very easy and agile.

5.- They are low-risk investments
Since working with micro-influencers is low risk, brands can afford to experiment and try new techniques or actions with them.

Experiment with new strategies to see what works best and worst with your audience.