Recipe for the perfect catalog

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1.
We take the generally accepted categorization of goods from the manufacturer
But this will not yet be a structure, but only the initial data.

2.
We collect the broadest possible semantic core
This stage involves studying search queries to determine the most popular ones that people use to search for a given product or service. There may be some rather strange options among them that should also be taken into account.

3.
Add categories to the structure for the most popular queries
An example of such an expanded structure could be a section including chandeliers for an online store. In the original version, there was only one section for such products, however, taking into account costa rica consumer email list the requests, subsections were included: ceiling chandeliers, pendant chandeliers, cascade chandeliers, fan chandeliers, chandeliers on a rod, etc.

chandeliers catalog 74 light.JPG

For popular and potentially profitable queries, it is better to allocate not categories in the structure, but separate landing pages, which can also be an excellent option for advertising.

4.
We are working on popular mixed queries
Sometimes the search query sounds too complicated to add such a category to the catalog. For example, "consolidated cargo transportation from China to Russia by rail."

In this case, you can proceed as follows:

By dividing the request, select several independent sections in the catalog. For example, for consolidated cargo transportation, you can create categories by transport, country, and type of cargo.
After tracking the request for some time, determine which page the search engine itself will assign it to. For example, it may assign the request "consolidated cargo transportation from China to Russia by rail" to the page "consolidated cargo transportation". Then it makes sense to leave it there and work on promoting this category.