Setting up targeting parameters

[tmonower957]

For targeting in a campaign, the region and time of impressions are selected, after which the audience is specified. The geography of impressions can be generalized or customized down to the city, and the advertising time - with precise hourly intervals for any day of the week.

Yandex.Direct Campaign Master

After setting up geo- and time targeting, it remains to specify the target audience. Yandex can automatically select the target audience based on the site content and advertising creatives, or the brazil consumer email list audience can be set up manually.

When setting up manually, you need to select targeting categories:

Targeted queries.

Alternative.

Related.

Competitors' requests.

Broad requests.

We have covered the categories in detail in the April digest on Direct - all the latest changes to the advertising system are described there.

Yandex.Direct Campaign Master

Next, a list of thematic words is filled in, reflecting the relevance of the advertisement to user queries, and a list of negative words, for which the advertisement will not work.

When filling out the list of thematic words, pay attention to the frequency of queries and search demand. To select relevant words, you can use Yandex.Wordstat - it is worth adding frequent phrases that are suitable in theme and intent to the created advertising creatives.

Yandex.Direct Campaign Master

You also need to specify the gender and age of the audience, and if necessary, select devices to display ads. This completes the targeting setup — you can proceed to the financial part.