New tools for products have appeared

[tmonower957]

This summer, Yandex expanded the capabilities of the Product Gallery for advertisers — now it is also available for car ads. The new gallery can display up to 36 ads, and additional characteristics have been added for car ads: body type, mileage, color, and others.

You can upload car ads to the "Product Gallery"

Another new feature is the "Mini-banner", which will increase brand awareness and expand coverage. The new media advertising format is placed in Yandex search on the right side and can reach up to 85 million unique users. The banner size will be 640x134 px, and the ad will not compete with performance advertising.

New banner option for search engine

In Yandex Direct, you can now add videos for product cards — just put links to the video in the feed and you're done. When users are no longer surprised by ads with beautiful illustrations, video advertising argentina consumer email list immediately attracts attention. And in order to quickly upload videos for each product item, Yandex has added the ability to mass-create product videos. With the help of the new tool, advertisers can tell more about their product, show it from every angle.

Updated algorithms and strategies
A new automatic attribution model has been added to Direct and Metrica, with the help of which machine learning of strategies will become up to 10% more effective. The automatic model combines already proven algorithms and new technologies, which provides more signals for the strategy, helping it to more accurately determine clicks and the portrait of the target audience.

Automatic attribution model added

Yandex also launched a new report, Sales Lift, which allows you to determine the profit from media advertising in terms of confirmed orders across all lead generation channels, not just on the website. The report was developed based on EcomAnalytics and is available in open beta testing. Sales Lift analyzes sales data received from EcomAnalytics partners, then adds statistics from Yandex and, based on the collected data, generates a final report on audience contact with advertising and orders.

In addition to new interface and functionality, this summer Yandex also released rules for sites offering subscriptions. Now, in order for a site to pass moderation, it must post subscription and unsubscription terms, as well as rates in an accessible and visible place. Without this information, Yandex will not be able to promote sites with paid subscriptions.

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