Competitive analysis and audit tools

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The selection of tools for professionals includes "old friends and brand new guys" that became popular among experts just a few years ago.

The strategic work of an SMM specialist should begin with the use of competitive analysis tools and a preliminary audit. If you spend half a day or a day looking at what your competitors have already done in terms of content, account management and filling it out, using the right analytics and the right tools, you will save a lot of time, nerves and money.

The first tool on the list is a service that works primarily with the focus on analyzing Instagram accounts, Minter.io . It allows you to analyze hashtags, engagement, and work effectively with influencers.

Minter.io
Not so long ago, Facebook analytics were connected and expanded to profiles. In addition, germany rcs data a free trial version is available to all users for testing services. The Minter.io service helps a specialist understand what content on the page is “visited” by users and has maximum engagement, what frequency of publications is relevant and what will be the most convenient time, day, week and distribution of publications by month, and so on.

The next tool on the list is Smartmetrics . It is well suited for those who promote services or products in Russian-speaking markets.

Smartmetrics
This service analyzes Instagram pages, helps collect the maximum amount of data about account statistics, hashtag usage, and more. From the point of view of Instagram promotion, this tool is simply a must-try.