Keep it simple

[robiulhasan]

Make sure that you choose objectives that are crystal clear–this is about metrics, data, and you’ll have to use objective not subjective numbers that you have now in order to set goals and forecast your future numbers.

Anyone in your organization should be able to see and understand exactly what you’re doing with the metric. This isn’t complicated math – it’s basic business and analytics, so it should be easy to cell phone number list communicate what you’re doing with the rest of the team.

Keep it action-oriented
There are plenty of metrics floating around that you could focus on if you wanted – but the ones that matter the most are typically linked to a specific action, rather than just a value.

Timing counts
Stick to a strict reporting and review schedule while establishing long-term, sustainable targets that align with your specific marketing goals.

The benefits of using KPIs for digital marketing
KPIs are integral to digital marketing success as these particular metrics offer measurable values applied to key promotional objectives.

For instance, you may set digital marketing KPIs based on return on investments (ROI), conversion rates, and customer lifetime value, among others.

By using KPIs to track your digital marketing campaigns, you’ll give your data direction, meaning you’ll gain a clearer understanding of which metrics will best benefit your initiatives and omit any that are surplus to requirement.