Create a strategy for ad delivery

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In B2B marketing, the time from awareness to purchase takes longer than in B2C.

Therefore, it is necessary to approach the company's decision-making executives and department staff in charge appropriately.



In addition to delivering ads, you also need to think about how to approach interested customers toward purchase and adoption, such as specific actions from sales representatives.

Decide in advance what strategy you will use to follow the process from awareness to purchase, and then deliver your ads.

5.3 Secure a budget


Even if you have set your goals and developed a marketing belgium consumer email list strategy, you won't be able to take action unless you have a budget to actually execute it.

For those in charge of a company's advertising delivery, securing a budget is an important issue.



Please be careful, as depending on your budget you may not be able to carry out the advertising you desire.

Depending on the company, there are various ways of proceeding, such as creating a strategy within a predetermined budget or creating a strategy and then securing a budget, but it is important to always be aware of the budget.

　6. How to choose advertising media and advertising delivery services


Here we will explain how to choose specific advertising media and ad delivery services.

If you make the wrong choice, you will likely not get the results you expect and your strategy will likely end up failing.



Keep in mind the points we introduce and choose the one that best suits your company's marketing strategy.