6 formulas for attracting interest with your Facebook ad headline

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Facebook advertising can be an extremely effective tool for increasing your visibility, number of followers, and ultimately sales of your services and products.

Even on Facebook, you need to have some knowledge to advertise. I often see some key mistakes that small business owners make when advertising and then they are disappointed because Facebook advertising is ineffective.


Today I'll share with you how to attract interest with your Facebook ad headline.


In addition to the image, it is crucial to choose a headline for each ad that will immediately attract potential customers. The headline of the ad is an important component because it is placed just below the image, in a place that we subconsciously notice immediately after we see the image of the ad.


It is usually short - you have 40 characters. It is important to remember that the title should contain enough added value that users will want to click on it.






When writing an ad that will generate interest, consider 3 principles:


a) Customize the custom title

The headline, located just below the image, is often the last thing Facebook users read to understand exactly what you’re offering. In other words, a lackluster or inappropriate headline contributes to overall confusion.


b) The message should be clear

Since Facebook users post over 3 million posts every minute, you need to be as clear as possible.


c) Keep the message concise

Facebook recommends that ad headlines be 25 to 40 characters long 1000 mobile number list free to attract interest, so you should focus on creating content that is understandable and has added value.




Let's take a look at 6 formulas you can use for your Facebook ad headline:


1. ASK A QUESTION IN THE TITLE

A question-like headline is a great way to grab a Facebook user's attention.


Research by Social Influence found that headlines that were written in the form of questions received 150% more clicks than headlines that contained statements. If you know what questions your target audience is asking, use them.


Example: Is your advertising ineffective?


2. USE NUMBERS IN THE FIRST PART OF THE TITLE

Whether you’re writing copy for a Google ad or a landing page, headlines with numbers are eye-catching. Facebook ad headlines are no different. When we see information, our brains immediately try to process it, and numbers help break up the clutter of written content we see on social media every day. Numbers immediately tell potential customers why the ad deserves their attention.


Example: 10 new models on offer!


3. USE LIMITED TIME OFFERS

Words that convey urgency grab attention and increase conversion rates. That’s why many brands run ads with phrases like “ today only,” “limited time offer,” “hot sale,” and “buy now .” If your offer is truly time-limited, you can also use this approach to encourage people to click your CTA button right away.


Example: 5 days until the offer expires.


4. USE WORDS THAT AVOID EMOTIONS AND WORDS THAT PROMOTE ACTION

We know that encouraging and persuasive words can make a big difference in your content and text, so don't forget to add them to your headlines to connect with your reader. Let them know that you understand their problems and that you can help them.


Example:

Prepare to be more confident the next time you meet your old boss.

10 smart tips that will turn your boring workspace into a productivity haven.


5. BRIEFLY SUMMARY THE BEST FEATURES OF THE PRODUCT

Some brands use the headline of their ad to briefly summarize what exactly their product does. While this is often best done in the main text of the ad, sometimes it’s good to use something short and clever in the main text to sell the primary use value and emphasize the main point in the headline.


Highlight what you do differently or better than your competitors and, most importantly, why it matters to your target audience.


(Pro tip: If your brand slogan already does this, you can test its effectiveness as a headline.)


Example: Keep running even when the cold bites.


6. EXPLOIT YOUR AUDIENCE'S PAIN POINTS

Pain, or more specifically pain relief, is a great motivator for people. So try to mention the main problem or issue your users are facing in your headline. Make it clear in the body of your text that you have a solution that works. If you do both, you will inevitably see more clicks to your landing pages, more traffic to your Facebook page, and more conversions.


Example:

Many people in our Facebook group have low back pain (but they know how to deal with it)

An easy way to re-wear your favorite jeans from before the pandemic.


You'll definitely get at least a few ideas for compelling headlines for your Facebook ads from the above options. Remember: write down 4-5 headlines and test them throughout the campaign.