– Brands: Apple vs. Android

[robiulhasan]

– Type of device: iPhone vs. Mac vs. Tablet
– Different iPhone models conversion rates

– Type of visitor: first time visitor or returning visitor. If returning – where did they abandon the site previously? At browsing, cart, checkout?
– Social media attributes
– Real-time shopper engagement: their behavior on the site and preferences. What items are they viewing in terms of brand, style, type, size, etc.
cell phone number leads yourself or by a third-party such as data from your CRM.



Where do you Personalize?
Personalized Promotions
Each shopper has different needs and preferences to which the promotions offered should relate. Is this the kind of shopper who is looking for cheap products? Offer them a 10% off of a category. Is this the kind of shopper who is frustrated with extra costs? Offer a discount on shipping or remind them of the availability free shipping with a higher order value. Is this the kind of shopper who researches to make a big purchase at once? Offer personalized complementary product recommendations. Is this the kind of shopper that is researching close to Christmas? Offer discounts on Christmas-related products.