Outbound Sales: Key Features and Benefits

[babyrazia113]

Outbound sales is a more aggressive approach compared to inbound marketing. The manager must identify, qualify and engage with potential customers in a way that is attractive to them. This usually involves a multi-touch approach, including cold calling, email, LinkedIn/Tenchat messages, voice notes and Tekegram/WhatsApp or text messages.

Having a consistent cadence of outbound sales development is vital – one call or email is often not enough to get a response from a prospect, especially if they are a senior employee. It is recommended to use a cadence of 30 touches, consisting of 10-15 phone calls, seven to eight emails and seven to eight Telegram messages.

This may seem extreme, but as of 2024, it is estimated brazil mobile database that the success rate of cold calls is only 2-5%. This means that out of 100 cold calls, only 5 at most will convert, so it is important to continue the interaction across multiple channels. Don’t push for an appointment or a sale right away; ask relevant questions, provide useful content, and have a casual conversation.


Summary of SDR management notes:
Setting goals is an important part of maintaining a productive and high-performing team.
Personal and career goals should be discussed.
SDRs need to be nurtured and receive constructive feedback regularly.
Regular sales coaching will ensure that your team remains competitive, and will help you hone your skills and evolve with the market.