For effective email distribution, you need to get a list of current email addresses somewhere. It is recommended to create it yourself. Usually, a subscription form is placed on the site, and the visitor must give consent to receive the newsletter. However, this is not so simple. The web resource that collects subscribers must already have good traffic and a loyal target audience. Collection of email addresses is possible through social networks, at the time of ordering goods in online stores, etc.
It is possible to record e-mail addresses offline manually. But only large organizations can do this. For example, the Chamber of Commerce and Industry, when accepting new members, offers to fill in the "email" field in the form, and the specified address is included in the database of mailing addresses for mailing. But members of the Chamber of Commerce and Industry are a "warmed up" loyal target audience that automatically agrees to receive useful letters.
Other methods of collection in the form of lead magnets, promo facebook data codes for subscriptions, training materials, links in video content, etc. are beyond the capabilities of most Internet users.
So what should newbies do? How can they create a client list that they can work with effectively?
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Purchase of a mailing address database
It seems that the easiest way is to buy a ready-made email database on the Internet. If you decide to use this method, do not forget that your mailing to the database will contradict the principles of email marketing, since letters should be sent only to those people who voluntarily agreed to it. After all, mailing without the consent of the recipient is disrespect for the client.
Imagine: an unknown person persistently knocks on your door to sell you Chihuahua food. And you don’t even have a dog. And anyway, you’re allergic to wool. So you won’t even open the door. And if he continues to misbehave, you’ll call the police. So the recipient of an unwanted letter sends it to spam. The domain is penalized, and it ends up on the blacklist of mail services. So if you purchase a database, try to keep it thematic.