“ Chuck Norris can roundhouse kick with his right and left leg – simultaneously. ”
OK, I don't want to promise too much, unfortunately we'll never be quite that extreme, but with a few levers we can at least import useful data from Analytics and Search Console (formerly Webmaster Tools) into AdWords and use this data against our competitors at the same time. It's not the new Chuck Norris move (that's not possible anyway), but at least it's an added value that shouldn't be underestimated in the fight for the most conversions .
My following article is intended to highlight the following: The linking of the Google tools mentioned above provides the interested AdWords user with some more data - especially in the area of website usage - but also some exciting application possibilities , as I will show below.
Table of contents [ Hide ]
1 Compelling arguments for more data: Bringing search intent, ads and landing page or offer closer together
2 Linking Google Analytics and Google Search Console with AdWords – this is how it works
2.1 Linking Analytics with AdWords:
2.2 Linking Search Console (formerly Webmaster Tools) with AdWords:
3 Using Google Analytics Data in AdWords
3.1 Import goals from Analytics into AdWords
3.2 Using remarketing lists from Analytics in AdWords
3.3 View AdWords campaigns in Analytics
4 Using Google Search Console data in AdWords
4.1 Report: Paid and organic search
5 The data roundhouse kick in the application
Compelling arguments for more data: bringing search intent, ads and landing page or offer closer together
Anyone who knows how to use AdWords properly can do one sri-lanka phone number data thing above all else - interpret data and use it profitably in relation to campaign goals.
On the other hand, anyone who really kicks roundhouses like the great Chuck can do one thing above all else: dish it out! The similarity between the two activities is immediately apparent.
In daily use with AdWords, recurring optimization routines, good ad copy and skillful bidding may often be half the battle, but one thing is always paramount: matching the search intent as closely as possible with the content or product on offer and ensuring a positive user experience . You can never over-optimize and should always stay on the ball.
In the ideal application, this is achieved by intercepting the searcher's intention with a suitable ad and an equally suitable landing page and virtually forcing them to convert due to their undoubtedly great product!
So, to stay with the allegory: Just as the roundhouse kick, if performed correctly, ideally brings your own foot as close as possible to the cheekbone of the other person and is able to convince in a friendly but determined manner based on this compelling argument, our ads should also be able to convince in connection with the various steps of the conversion funnel.
Just as the roundhouse kick requires a lot of practice and knowledge for normal mortals, optimizing the AdWords conversion funnel also requires a lot of knowledge and fundamentals.
AdWords itself does provide some important data on the performance of the account or the campaigns as a whole, but apart from the quality factor, there is basically no other information on the actual quality and quantity of the landing pages in relation to the ad placement and incoming traffic. You have to laboriously piece this together yourself using the other tools. Let's be honest, who does that or has the time for it?