In this article, I would like to build on the article SEO or not SEO? Thoughts on the repositioning of search engine optimization and take a holistic look at the positioning of search engine optimization in the marketing mix . In the first part of my small series of articles on SEO repositioning, I discussed why SEOs need to focus in the future: analyses and technical optimization of websites for search engines or the departure from the holy three letters in favor of content marketing or corporate communications.
Table of contents [ Hide ]
1 It is no longer possible without the others
2 From SEO glasses to a bird's eye view
3 SEO in the marketing mix
4 Differentiation between SEO and communication from a budget perspective
5 agencies and tool providers can focus on SEO or reposition themselves
5.1 Where is the focus and your own strength? SEO or communication?
It is no longer possible without the others
Over the last 10 years, the majority of the SEO industry has seen itself as an autonomous discipline that can operate independently of all other areas. Those days are now over. That is why many are now desperately looking for support and orientation.
The pressure that Google is exerting on the industry has been increasing in recent weeks and months, and the SEO scene is soon expecting the next big change after Penguin and Panda (see the announcements belgium phone number data by Matt Cutts ("Today France, Germany soon") and the subsequent publication of the (preparatory) article in the German Webmaster Blog ). It is still unclear whether Google is really planning a comprehensive attack on link networks or is just making an example of a well-known link network as a PR stunt (see also Google is targeting German "link exchange networks" ). One thing is certain: Google will continue to increase the pressure. While many SEOs smiled wearily at little Matt's comments for years before Panda and Penguin, many have now stopped laughing.
The biggest mistake would be to try to cover a lot of additional activities from various other marketing disciplines that you have never learned and cannot perform optimally. Many other marketing disciplines are simply too complex for that and require very different talents and characteristics that search engine optimizers have not had to fulfill up to now. The reverse of course also applies to all other marketing areas that now want to get into SEO. In order to prevent SEO from losing focus on its core competencies due to the rapid changes in the last 24 months, it is important to clearly position yourself within the (online) marketing mix . Only if SEO sees itself as part of the whole in the future and does not tinker away in the basement alone will the long-desired professionalization be achieved. This is the only way to get SEO out of the spam corner and earn the respect it deserves. To do this, it is necessary to see yourself as part of the marketing mix.
In order to obtain the most holistic view possible for the positioning and classification of SEO in the marketing mix, it is important to take off the industry glasses.