Visual, or creative, is the second element that the user pays attention to when quickly scrolling the feed. It also determines whether the post will be read.
The publication can be supplemented with a photo or video. The recommendations for them are the same - it must be high-quality content. The image must be large, clear, not blurry. The sound on the video must be clear, without additional noise. It is advisable to place something close-up on the first image or preview: many small objects can create visual noise.
Additionally, you can add information about the product to the image or preview if it is an advertising post. For example, place the USP or a short offer there.
If you attach music, a podcast, a gif, a survey or something line data similar to the publication, try to get a good visual as well. Use contrasting tones, legible fonts, and bright colors in the design. The only thing you don’t have to worry about is the files: they look the same regardless of what’s inside.
Shortening the link
If you attach an external link to a website or blog article to a post, check how it looks. It is better not to use long links for two reasons:
they don't look very neat;
VKontakte shortens them automatically.
Automatic shortening can cause problems with transitions - the user will not get to the desired page. And if the link leads to a Russian-language domain or uses UTM tags, it can generally take up several lines.
This is what standard links look like that no one has shortened.
To make links neat, use link shorteners . VK has its own service - it gives the domain vc, which is trusted by the social network algorithms. But if you want, you can use third-party services. They also allow you to make neat short links that look organic in posts.
Example of a post with a link from the official shortener from VK
If you follow our simple instructions, you can beautifully design a post on VK. And if the publication is very interesting, useful or evokes strong emotions, you can also get viral content : the one that is distributed by the users themselves.