The general content consumption behavior of users is moving towards video and audio. According to Statista, the consumption of online videos in Germany has more than doubled since 2016.
According to Podigee, the consumption of audio formats such as podcasts has also increased many times over in Germany in the last five years.
Newer social media platforms that focus on nepal phone number data providing short video formats, such as Tik Tok, are also enjoying great popularity. (Statistics from App Annie)
This change in consumer behavior is taking its toll on TV and text content such as blogs.
This is one reason why, according to statista's 2022 content marketing study, many companies want to invest more and more in audio and video content:
This study also shows that blogs in particular no longer seem to be the most important platform for content.
Conclusion: The blog as an all-purpose weapon in content marketing has served its purpose
I hope I was able to summarize my thoughts on this topic in a way that you can understand. I don't want to say that a company blog will no longer make sense in the future. If your target groups continue to consume longer text content and also invest time in it alongside social media, podcasts and videos, a blog makes sense as part of a holistic content marketing strategy . But a blog is certainly no longer the proclaimed all-purpose weapon that it was 10 years ago.