Every campaign starts with a target audience.
Efficiency
In practical terms, this usually involves a process of selecting individual target groups from your marketing database and running deduplication and volume constraints. This can cyprus mobile number example be a very inefficient process, hampered by poor access to your data, availability of IT resources, and manually constructed and time-consuming SQL database queries.
Ask yourself questions such as:
How many campaigns do you run per year?
How long does it take to select target groups for each campaign?
What would be the reduction in time via use of marketing automation software?
This could easily add up to thousands of hours of time savings for a mid-sized business.
Effectiveness
By using predictive analytics and scoring algorithms on your database as part of your campaign planning, it should be possible to only target those who have a higher chance of responding. This leads to higher conversion rates and ROI, as well as cost savings by cutting down your communication volumes for low probability responders.
Also think about less tangible benefits such as using frequency capping rules to reduce over-communicating with customers and the positive benefits of this on your brand.