Understanding user behavior: Event tracking data provides detailed insights into user interactions, including which pages are visited, which buttons are clicked, which videos are watched, and more.
Mapping the customer journey: By tracking events, companies can map their users' customer journey and see where users drop off. Using these insights, companies can optimize the customer journey and improve conversion rates.
Optimize marketing campaigns: Event tracking data can be used to measure the effectiveness of marketing campaigns and adjust marketing spend.
Creating personalized experiences: By tracking user actions belize phone number data and preferences, companies can create personalized experiences tailored to individual user behavior.
Improve website and app design: Event tracking data can be used to improve the design of websites and apps and to identify and fix usability issues.
Important event types in GA4
GA4 offers several types of events that companies can track:
Automatically collected events
These events are collected by default once the GA4 tracking snippet is implemented. Examples include page_view, session_start, and first_visit.
Events for optimized analytics
These events are recorded when "Optimized Analytics" is enabled. They provide additional information about user interactions, such as scroll depth, clicks on external links and video playback.
Recommended Events
Google recommends implementing these events for specific use cases because they have predefined names and parameters and enable the use of existing and future reporting features. Examples include sign_up and login.
Ecommerce events: These events are specifically used for tracking ecommerce activity and are among the recommended events. Examples include view_item, add_to_cart, and purchase.