Stories: learn creative ways to achieve more engagement

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Anyone who uses social media every day, promoting their company's products and services, certainly asks themselves: how can I make my content more engaging and encourage my audience to participate?

In this case, we always fall into the world of ideas and creativity. Strategies exist, but nothing is 100% certain. Acting by trial and error until you find a format that works for your business may be more sensible than just following a guru's recipe, after all, what works for one is the end for another. On the other hand, one premise is important: sensitivity when composing a post and empathy with your persona are essential for there to be engagement with your company and brand.

But don't be discouraged! Finding your way is easier than it seems. Especially buy phone number database malaysia the increasingly advanced tools that social media has to offer. One of them, which is really popular, is Instagram stories. They give a simpler, more personal and informative feel to the day-to-day life of the profile or business that is on social media.

Stories, along with their question and poll options, allow the profile to interact with the public and the public with it, so that this dialogue becomes more objective, without necessarily requiring the “dictating finger” that scrolls through the cell phone screen to have to stop and type a response.

Through polls, which are customizable, each business can create questions related to their products, services and audience that are fun or encourage participation, curiosity and education from the persona.

Several companies and institutions already use story interactions to understand customers' tastes, desires, interests, opinions and even raise awareness about sustainability, health and citizenship, for example.