Chubbies is a company that

[robiulhasan]

Use Humor:
Humor is an effective approach for emails. It shows your brand’s personality, makes the email memorable and attractive to open and click-through, creates a connection and builds a relationship with the customer.

Humor can be communicated through both visuals and copy.

Black Milk Clothing’s main tool in their cart abandonment ema cell phone lists for sale is humor. The image is unrelated to the abandoned item, but is truly engaging. They present the cart as a sad little dog that the shopper abandoned. They entice the shopper to come back for the cute dog.

The copy is also quite funny, saying the cart (read: dog) is lonely and needs someone to love it. They can only hope the shopper is not a cat person.



impeccably utilizes humor in all of their emails. Their copy is brilliantly hilarious, letting their brand’s personality shine through. They use slang language and made up words (such as “Linky McLinkington”) and write in a very friend-like, joking manner.





Conclusion
It is important to set up cart abandonment emails. They can reduce cart abandonment by up to 30% and engage and build a relationship with your customers.