This material is a continuation of the post “ You are not your landing page ” and summarizes the theory and practice of Internet marketing in the field of lead generation by the LPgenerator team.
1. Green button converts better! To tell the truth, your landing page visitors don't care about the color of the lead form button or callback pop-up, what matters is which color of the template is active and which is passive .
What exactly did you or your designer highlight on the landing page?
On a white background, a green button will perfectly attract a person's attention due to the contrast, and a light green template with a green button will do the opposite, that's all the psychology of color.
2. The easiest way to optimize landing page conversion is luxembourg phone number data to exclude the word “Buy” from the text and CTA elements. Why does this work?
A purchase is a commitment, and of course, none of your visitors will want to take it upon first acquaintance with your offer.
The online shopping cycle consists of a series of stages: market research, advice from family and friends, setting a budget, finding an online store. The first visit is not included in this.
Instead of “buy,” offer your target audience “get a consultation,” “attend a webinar,” “call a surveyor,” etc.
3. The landing page header is its most important part from the point of view of marketing and psychology of perception. The more information you place above the fold line, the lower the conversion rate will be.
Why? Physiology and the law of conservation of energy of the central nervous system within the framework of new online user patterns are very simple - if the assessment of your offer requires more cognitive effort than that of a competitor, you can forget about conversion.
No one will stare at a computer screen for 10-15 seconds to figure out what you are offering.
A headline and one call to action button (lead form or callback pop-up) is all that is needed in the header.