Credits: An original idea by Joël Ronez, created in collaboration with Pierre Corbinais and Émilie F. Grenier. Quebec adaptation by Catherine Éthier. A co-production of ARTE France and the NFB. See all credits .
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November 06, 2019
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By Laure Delmoly, France Télévisions, MediaLab.
Long considered the goose that lays the golden eggs for advertising professionals, the digital ecosystem has now become a real headache. While everyone agrees on the importance of data marketing and the role of AI, it is not always easy to make relevant investments, especially since access to usage data remains restricted. This is the finding of the report Digital Trends 2019: Advertising in the Spotlight by the e-consultancy firm.
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