Number of words in the text

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Shared times (on Facebook and Twitter).

The number of backlinks pointing to an article.

User experience data (number of sessions, average session duration and bounce rate) if connected to Google Analytics.

The number of queries for each page if connected to Google Search Console.

It's crucial to understand what type of content your audience is attracted to, and a clear view of what they like and what they don't is key to your content marketing success.

When you're working with content, it's not enough to track just one metric.

When you look at everything together, performance metrics can tell you w dubai number for whatsapp hat engages your audience best and gives you the most visibility.

The Content Audit tool gives you access to a wide variety of metrics and when you analyze them, you get reliable conclusions about your audience's preferences.

You can use this data to focus on the type of content that drives better business results and engages your audience.

Conducting a recurring content audit can help you identify the piece of content that, once updated, could provide you with better results.

Updating old content often requires less effort than creating new pieces and can help you gain more visibility.

Our Content Audit tool provides you with the information you need to detect these opportunities for improvement.



Combining Google Analytics and Content Audit data
Depending on your content metrics from Google Analytics and the Content Audit tool, you will get the following four categories:

Rewrite or delete.

They need to be updated.

Quick review.

Poor content.

Additionally, you can create your own set of categories based on different parameters such as word count, backlinks, search phrases, etc. Click on the “Content Settings” tab to get an overview of the status of your content and proceed to analyze each article separately.



By clicking on the exact URL, you can see how many sessions and page views have been changed on the article and discover the top 5 queries in the last 30 days.

If you want to update or rewrite the article, you can add comments and tasks to each paragraph directly in the tool and share them with your team members.



Quick Tip : Click the “save today’s data” button to track the article’s metrics once it’s been updated.



To learn more about how to conduct an in-depth audit of your content, read this article: How to conduct a content audit that guides your strategy?

And to shed more light on the subject, we asked Alex Navarro, renowned consultant and SEO Director at Dropalia.com, and this is what he told us:


How to use SEMrush - Commentary by Alex Navarro
How important is it in your opinion to audit already published content? How often do you recommend doing it? Does SEMrush help you in this regard?

At the SEO level, content is one of the fundamental pillars for ranking any online project.

In fact, when you have a passion for niches (as I do), one of the biggest "trump cards" you need is to have content that is much better than your competition.

The problem with most niches is that people create content once, and then never touch it again.

I think that's a mistake.

Content must be updated and adapted to possible changes that may arise in the SERPs over time.

Search intent, improvements from your competitors in terms of titles, schema, internal linking or new "rules" that appear after an algorithm change are just some of the aspects that we usually check on a monthly basis.