I don't like using email, why do some companies insist so much?

[bitheerani319]

Many business owners are terrified of emails. In an age of so much technology, corporate email seems to be the most outdated means of communicating with customers.

But did you know that these people are wrong? Yes! Email is one of the best tools for your business to communicate with your customers and build a great contact list.

So if you don’t like digital “mail”, you’re going to have to start liking it!

Let's find out a little more about it and how it can help you? Take a look:

Benefits of email
Email is used as one of the digital marketing strategies, more precisely buy phone number database marketing, to create a contact list of customers or leads.

Leads are potential customers who at some point provided their email addresses so that your company could contact them.

These potential customers leave their email address on some material or form created by your company and thus enter your contact list.

The email tool allows you to build a great relationship channel with customers, in addition to having total control over this list. To give you an idea, 77.2% of companies use email as a marketing strategy, according to research by E-mail Marketing Trends .

Believe me, this contact list is worth more than the list on your social networks. This is because you don't have real control over your contacts on these media.

When you publish content on Facebook, it chooses who to show it to based on several internal factors within the social network. The same thing happens with other existing networks.

Another essential tip: segment your audience and define your persona before sending emails. By following these two steps, it will be much easier to work with your audience.